The first video in the series features Lara Siouï, owner of Onquata Paddle, a mother-daughter business that sells hand-painted, made-to-order paddles inspired by Lara’s First Nations culture. Her goal is to grow the Onquata community on Instagram to reach people beyond Quebec. “I need help growing brand awareness,” Lara explains. “I’m used to taking all my own photos and posting them myself, but it’s a huge amount of work.”